How AI allows intelligent marketers to market more intelligently
By now, it’s a familiar narrative: The advent of artificial intelligence, along with contextual computing, will transform entire industries and leave nearly everyone — including marketers — jobless. Well, maybe not. The fact is that AI and CC simply provide new ways of doing what marketers have always done: Track, measure, assess, and learn from customer behavior […]
Why AI should excite rather than scare marketers
When you mention AI or machine learning to people in the marketing world, you will often get a quip that references a science fiction film and the end of humanity, (usually a reference to Skynet and Terminator, or from HAL in 2001: A Space Odyssey). Is this sci-fi prophecy of doom merited? Pedro Domingos, professor […]
How to calm consumers’ fears about AI and data privacy
There is little doubt that artificial intelligence (AI) is shaping the future of the retail market. Recently, Macy’s announced it was testing an AI-powered in-store app that enables shoppers to get answers based on the store they are physically shopping in, rather than having to find a sales associate. Sephora also jumped on the AI […]
Google and Elon Musk’s AI platforms open to researchers
We’re still a way off from complex AI like we’ve seen in films, but two of the most prominent AI platforms have opened their code today with the goal of advancing research in the area. Elon Musk, best known as the founder of Tesla and SpaceX, is also the chairman of OpenAI who today released Universe, a software platform […]
How chatbots can revolutionise the B2B industry: Practical use cases
Barely a day goes by without hearing about a new use for artificial intelligence (AI). Programmes such as IBM’s Watson have revolutionised what was once thought of as a far-fetched, sci-fi futuristic technology, bringing the power of AI into business’ hands. Chatbots are one such benefit to come from the advent of more accessible AI. […]
Will you be part of the dawn of the intelligent 21st century enterprise?
Digital technologies are fueling a seismic shift in the modern business landscape, driven by changing customer expectations and mounting competition from new and nimble ‘born digital’ companies. This has given rise to a new breed of organisation; the 21st century enterprise, which is being forced to rethink traditional market approaches and become more service-centric in […]
Life on Mars…or what needs to be done to get AI right
The past week has been one of particular announcements. Elon Musk unveiled his hotly anticipated plan to send humans to live – and die – on Mars, outlining plans for up to a million colonists living in a self-sustaining society, while Microsoft CEO Satya Nadella announced plans to add intelligence to core products like Office […]
Why companies investing in AI today should expect a revenue spike by 2020
Organisations investing in artificial intelligence (AI) anticipate a 39% revenue rise by 2020, while faster growing firms are more likely to be further ahead in their AI initiatives, according to a new study from IT consulting firm Infosys. The survey, which polled 1,600 senior business decision makers at large organisations globally, found that alongside the […]