About this policy
This policy explains how we collect and use personal data from and about visitors to our website, event attendees, speakers, exhibitors and sponsors and the press and media.
Our objective is to ensure that you are never surprised by how your personal data has been used by us. You are therefore encouraged to read this policy, which sits alongside our Terms & Conditions.
As we make changes to our website, we may need to update this policy. If we make any important changes that affect your rights and interests, we will make sure we bring this to your attention and explain what this means for you.
If you have any questions in relation to this policy or wish to exercise any of Your rights under data protection law, you should email [email protected] [or call us on 0117 980 9020].
Who we are
This website and the AI & Big Data Expo conference series and brand are owned and operated by Encore Media Group (we/us). We are a private limited company registered in England and Wales under company number 09784800. We are registered as a data controller with the UK Information Commissioner’s Office under number [ZA378090]. We are registered at The Studio, 69 Oakfield Road, Bristol, BS82BB.
The data we collect about you
Personal data means any data that identifies or can be used to identify a person. It does not include data where the identity has been removed (anonymous data).
The types of personal we collect from or about you depends on which group you fall into. Personal information may include, email address, postal address, name, payment information, mobile or line telephone numbers as well as other personal information you may provide to us.
Unless you specifically inform us (or it may be inferred, for example, from your dietary preferences or access requirements), we do not collect any details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. Nor do we collect any information about criminal convictions and offences.
How your data is collected
The data that you may provide to us will generally be collected when you complete and submit forms on our website or contact us.
The data that we may collect about you may be obtained:
- from third party analytics providers such as Google Analytics
- at an event – in the case of photographs and video recordings, from individuals working for us
How we use your data
We will only use your personal data when the law allows us to. We will generally rely on one of three legal grounds for using your personal data:
- where we need to perform the contract we are about to enter into or have entered into with you (see our Terms & Conditions)
- where necessary for our legitimate interests or those of a third party, provided those interests do not override your fundamental rights and interests
- where we need to comply with a legal or regulatory obligation
Generally, we do not rely on consent as a legal ground for using your personal data, except in relation to sending you marketing by email or text message. You have the right to withdraw your consent to marketing at any time either by contacting us, clicking the unsubscribe link in an email or replying to a text message with the required words notified to you in each text message.
Who we share your data with
We do not sell any personal data for commercial purposes. However, for the purpose of running the event, we will share your personal data:
- with service providers including our hosting provider, email marketing platform provider, online survey provider, analytics providers, lead generation providers
- with HM Revenue & Customs, the tax authority in the UK who require reporting of our processing activities in certain circumstances
- any third parties to whom we may choose to sell, transfer or merge parts of our business or assets or third parties we may seek to acquire or merge with (if any change happens to our business, the new owners may use your personal data in the same way as set out in this policy)
- if you have consented to use sharing your details with carefully selected third parties who’s products and service may interest you.
Where your data is stored
Many of the service providers that we use in connection with our website and the services provided through it are based outside the European Economic Area (EEA), which means that certain personal data will be transferred outside the EEA. Whenever we transfer your personal data outside the EEA, we ensure that a similar degree of protection applies to your personal data in one or more of the following ways:
- the country to which your personal data is transferred is deemed by the European Commission to provide a similar degree of protection for your personal data
- we have entered into a specific contract with our service providers that has been approved by the European Commission as providing a similar degree of protection for your personal data
- where any service provider is based in the US and they have self-certified under the EU-US Privacy Shield Framework which requires them to provide a similar degree of protection for your personal data
How we keep your data secure
We have put in place appropriate security measures (for example, access to our website is secured using ‘https’ technology and access to payment card details is encrypted) to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We also limit access to your personal data to those within our organisation that have a need to access it. They will only process your personal data on our instructions and they are required to keep your personal data confidential.
How long we keep your data for
We will only keep your personal data for as long as necessary in connection with the purposes we collected it for and to comply with any legal, accounting or reporting requirements. To determine how long we keep your personal data for, we consider the amount, nature and sensitivity of the personal data, the purposes for which it was collected and the potential risk of harm from us continuing to keep it.
If you have paid to attend an event, we will retain details of your order for a period of six years from the date of your order for tax purposes.
We will retain personal data relating to email marketing data (see Marketing) until you unsubscribe or your email address has become permanently unavailable.
We will retain the analytical data collected about your use of our website for a period of 25 months before 25 May 2018 and  months on and after 25 May 2018.
We may retain any data that does not identify you indefinitely.
Our email marketing campaigns can track whether you click any of the links contained in our emails. This helps us to understand what the recipients of our emails have found interesting and to personalise the content of emails that we may send to you in the future.
We use tiny invisible images called ‘pixels’ that are contained within emails to enable us to see:
- whether you opened an email
- where in the world the device used to open the email was located (based on your device’s IP address)
- the type of email client used to open the email
- whether you shared the email on any social media platforms
- whether you marked the email as spam
- your overall level of engagement with our email marketing campaigns.
We use this data to improve the format and quality of our email marketing campaigns.
You have the right to withdraw your consent to marketing at any time either by contacting us or clicking the unsubscribe link in any email.
You have a number of rights in relation to the personal data we hold about you:
- Access: You have the right to request access to and be provided with a copy of the personal data held about you together with certain information about the processing of such personal data to check that are holding it lawfully
- Correction: You have the right to ask us to correct any inaccurate or incomplete personal data held about you
- Deletion: You have the right to ask us to delete or remove any personal data held about you where there is no good reason for us to continue holding it or where you have exercised your right to object
- Restriction: You have the right to ask us to restrict how we hold your personal data, for example, to confirm its accuracy or our reasons for holding it
- Objection: You have the right to object to our holding of any personal data about you which is based on our legitimate interests or those of a third party based on your particular circumstances. You also have the right to object to our holding your personal data for direct marketing purposes
- Portability: You have the right to receive or request that we transfer a copy of the personal data we hold about you in an electronic format where the basis of our holding such information is your consent or the performance of a contract and the information is processed by automated means
- Complaints: You have the right to complain to the Information Commissioner’s Office (ICO) or any other EU supervisory authority in relation to how we collect and use your personal data
You will not have to pay any fee to exercise any of the above rights though we may charge a reasonable fee or refuse to comply with your request if any request is clearly unfounded or excessive. Where this is the case, we will let you know.
To protect the confidentiality of your personal data we may ask you to verify your identity before fulfilling any request in relation to your personal data
If you have any questions about this policy or your personal information, please contact us by emailing [email protected] or by writing to the AI & Big Data Expo Marketing Manager, The Studio, 69 Oakfield Road, Bristol, BS82BB, or by calling + 44 (0)117 980 9020