Alejandra works as a Global Segment architect for Communications and Branding at Shell. Alejandra develops digital architectures for the shell.com, DAM, Chatbots and several other digital projects; her focus is to develop digital architectures that can help Shell to respond effectively to customer demands.

Originally, from Peru, she is also an Australian citizen; she gained a bachelor degree in Systems and Software engineering at the Australian National University, Canberra. A few years later, she completed her Masters in Business, specializing in Marketing, at the University of Adelaide.

She has lived in The Hague for several years, working at Shell, International Baccalaureate and Inter IKEA. In 2014, she led a team to win first place at Startup Weekend Eindhoven with VRroom, an app that utilises Google Cardboard to create 3D virtual reality showrooms for Do-It-Yourself stores.

 Alejandra has been at speaker at several events such as European women in technology, BDA Europe, CMO digital Insights, Cloud expo Europe-Smart IoT-London, Enterprise apps world – London, Big Data expo-Netherlands.