I have spent the past 8 years at adidas, working in different roles and countries.

Today, as a Sr. Product Owner with a consumer centric mindset I use everything that I have learned to create the new every day for our consumers all around the world.

Our consumers are more demanding than ever before. They are addicted to the digital world and this world changes every day. As a Product Owner I need to anticipate our consumer needs, adapt, fail, and recover faster. I’m always eager to provide the first in class innovative service that our consumers deserve. I try every day to be the leader not a follower. I’m lucky enough to be part of the revolution of AI and I’m proud to have implemented the first ‘adiBot’ to serve our consumers, showing amazing results to support our success.