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Eric Daly is Head of Enterprise Analytics & Data (EAD) at Philip Morris International Inc. (PMI). Eric joined PMI in 2017 as Director, EAD Data Science and was appointed to his current role in June 2018. Eric plays a key role in PMI’s transition to become a data-driven company. In the Analytics part of his role, he manages over 40 data scientists and team leads in four locations to assist PMI’s progress toward its smoke-free future. He also manages a small team of business intelligence experts who are responsible for commercial applications with the same remit. On the Governance side, Eric oversees the work of teams that perform Data Architecture, Data Management, and Data Quality functions that provide a solid foundation for all analytics conducted company wide. Before taking on his role at PMI, Eric was Vice President of Data Science and Analytics for Sony Pictures Entertainment where he had worked twelve years. Prior to joining Sony Pictures, Eric was a Senior Manager at Gateway, a Systems Programmer for IBM, and both a player and team manager for the USA Men’s Volleyball Team. Eric has a BS in Computer Science from MIT, an MS in Statistics from UCLA, and an MBA from the Anderson School of Business.