Joachim de Greeff (PhD) is with TNO Data Science. Having a background in human-robot interaction, Joachim worked for a number of years in academia on the interplay between humans and AI. After founding the start-up Interactive Robotics that provides social robots for education and healthcare, he now works at TNO on several projects related to Fair, Transparent, Explainable and Communicative AI. Joachim’s passion is to make AI systems more socially aware, so that interaction with people is as intuitive and natural as possible.