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Kia Eisinga is a senior data scientist at TomTom. She has been working in the field of data science for around 3 years. Previously, she has worked as a data scientist at ABN AMRO bank, in the company’s center of expertise for data and AI. Today, she enjoys working with TomTom’s different sources of structured and unstructured data and being confronted with practical, complex problems. Kia is convinced that data is an integral part of every business and that data science can bring a huge competitive advantage when embraced in the right way.