Until recently, Professor Joe Peppard was Principal Research Scientist at MIT Sloan School of Management. With his reference discipline in information systems, Prof Peppard researches, teaches, and consults in the domains of IT leadership, digital strategy and innovation, operating models, the execution of digital transformation initiatives, and IT value. He seeks to help managers in their sense-making and to navigate an appropriate route through what is an increasingly complex digital landscape. His research studies contemporary issues and challenges that they face in an environment of accelerating technological change. While academically rigorous, with his research he seeks to steer a pragmatic path. Prof Peppard recognizes that managers want frameworks and models to help them understand their own predicaments, insights to figure out options and consequences, and clear actionable advice and guidance. He writes to help the busy manager and board member to be successful. In December 2021, The Wall Street Journal cited his research as one of “10 tech events of 2021 that will reshape the trajectory of businesses and markets for years to come.” He can be reached at profjoepeppard@gmail.com.