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Ruud Schmeink started MarketRedesign, a Data Science Consultancy that enables companies to incorporate data science into business operations, over 10 years ago. MarketRedesign has deep knowledge in creating statistical & mathematical models that can be operationalised and generate positive business value. Ruud has brought his commercial expertise and experience from leading large business groups at large B2B companies such as DSM & Linde Gas, for new business development and nurturing MarketRedesign into a fast growing scale up