Named the 2nd most influential data leader in the UK for 2020 and bringing over 20 years of experience in Analytics, Research, Marketing and Sales Leadership, Scott is responsible for the oversight, direction, and management of WarnerMedia’s International data and data technology strategies, and data platform management for all its divisions. His team manage data as a strategic asset to drive revenue, increase yield on advertising inventory, and enable more targeted and efficient consumer marketing and commerce opportunities.
Before joining WarnerMedia, Scott was the commercial and operations head at Arrivalist – a mobile location-change attribution analytics start-up, based in New York.
Previous roles saw him responsible for overseeing the International advertising effectiveness efforts at comScore, and before that, his accomplishments in research and Business Intelligence at AOL included the completion of the world’s most extensive enterprise web analytics implementation at the time.
Before joining AOL, Scott held various data-based roles at some of Canada’s largest brands and agencies.
Scott earned his B.A., Bilingual, in Political Science from Glendon College, the internationally oriented bilingual campus of York University in Toronto. He has much love for great food, a story well told, music played loud, and boisterous laughter with family and friends.