The internet has changed the way we make decisions. However, the way executives make decisions has remained surprisingly unchanged. Every day, competitors are leaving behind online breadcrumbs filled with valuable external data – from hiring a new employee to filing a new patent, launching a new product, online ad spend, and social media. Consumers and companies are producing online content at an unprecedented rate, creating a treasure trove of consumer insights and competitive intelligence. Today, thanks to AI and machine learning, we have the ability to monitor external forces in real time. As a result, the role of a business leader looks very different than it did in the past. Drawing on practical examples of transformative, data-led decisions made by leading global brands, Peter Heurling will illustrate the future of corporate decision-making and offer a detailed plan for business leaders to implement this thinking into their company mindset and processes.
Director Enterprise Solutions, EMEA
02:10PM - Day 2