The RAI exhibition centre both organizes and hosts more than 150 large national and international events and thousands of smaller conferences. As a result, over 1,5 million visitors visit the grounds of the RAI as well as Amsterdam. The RAI believes in the power of connection and to create – in both the physical and virtual worlds – the conditions in which inspiring encounters can take place. In this drive to improve the value of the encounters for visitors, digitalisation and AI take a central role.
In this session RAI and ORTEC will share:
- How understanding the exhibitor and visitor journey is key to adding value with AI
- Pockets of excellence of digitalisation
- The first steps towards enabling inspiring encounters along the visitor journey using personalised recommenders
- How this will lead to better ideation for new events, services and future success of RAI