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    Day 1


We embark on an exciting exploration of how AI/ML revolutionizes the customer experience at IKEA’s online channels. In this talk we will discuss:  

  •   Recommendation engines empowered by AI/ML across IKEA’s digital channels 
  • How we seamlessly connect customers with personalized products and content. 
  • Steering technique to strike a balance between relevance and business objectives.  
  • Scaling relevant and personalized recommendations for the many 

Associated Speakers:

Shahin Shahkarami

Director of Data and Analytics


Associated Talks:

04:00PM - Day 1

View Presentation: Crafting Personalized Shopping: The Role of AI/ML in IKEA’s Recommendations

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