Presentation: Crafting Personalized Shopping: The Role of AI/ML in IKEA’s Recommendations

Talk:

We embark on an exciting exploration of how AI/ML revolutionizes the customer experience at IKEA’s online channels. In this talk we will discuss:  

•   Recommendation engines empowered by AI/ML across IKEA’s digital channels 
• How we seamlessly connect customers with personalized products and content. 
• Steering technique to strike a balance between relevance and business objectives.  
• Scaling relevant and personalized recommendations for the many