- Building a cohesive business strategy for digital transformation – Who are the key stake holders involved and do you need dedicated C-Level representation and a dedicated department?
- Defining strategies for working with multiple stakeholders – how to combat internal resistance and how does this differ depending upon business size, industry and culture.
- How can value and ROI be quantified? And what specific KPIs can you put in place when working across many lines of business teams and projects?
- Decision for the purchase and consumer journey – understanding the customer journey to help inform investment and service development decisions
- Analytics and Digital Transformation – What metrics can you use for measuring that return, and what should be outputs/outcomes be?
Chief Data Officer
FBN Bank (UK) Limited
12:30PM - Day 2