• Start Time:
  • End Time:
  • Day:
    Day 2


  • Building a cohesive business strategy for digital transformation – Who are the key stake holders involved and do you need dedicated C-Level representation and a dedicated department? 
  • Defining strategies for working with multiple stakeholders – how to combat internal resistance and how does this differ depending upon business size, industry and culture. 
  • How can value and ROI be quantified? And what specific KPIs can you put in place when working across many lines of business teams and projects? 
  • Decision for the purchase and consumer journey – understanding the customer journey to help inform investment and service development decisions 
  • Analytics and Digital Transformation – What metrics can you use for measuring that return, and what should be outputs/outcomes be? 

On-Demand Presentation

Associated Speakers:

Santiago Castro

Chief Data Officer

FBN Bank (UK) Limited

Associated Talks:

12:30PM - Day 2

View Presentation: Enabling your Organization’s Digital Transformation Journey

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