Dr David Hoyle has nearly 30 years’ experience in statistical and mathematical modelling. After gaining a PhD in Theoretical Physics he embarked on an academic career that included research at the University of Cambridge, and leading his own research groups at the University of Exeter and the University of Manchester. For the last 7 years he has worked in the private sector, initially joining a specialist stress testing modelling team within Lloyds Banking Group. This was followed by working for the customer science company dunnhumby, where he built Bayesian forecasting models for some of the world’s largest retailers. He now jointly heads the Data Science team at AutoTrader UK, which is the UK and Ireland’s largest digital automotive marketplace, with over half a billion visits a year to its website.