Gabriel is the CEO and founder of Metageni, designing algorithms for customer journey optimisation and data-driven decision making. With over 20 years experience in quantitative analytics research, Gabriel believes we are at a turning point where intelligent analytical systems can unlock the full value of big data.

Before founding Metageni, Gabriel was VP of Analytics for two years at Elsevier, the world’s largest science publisher, and before that was Head of Attribution at Google for six years. At Google, he worked with business leaders to optimise customer journeys to grow sales and was instrumental in pioneering  attribution and the development of new marketing attribution features for Google Analytics and enterprise platforms. 

Previously Gabriel also worked as Global Solution Development Director at TNS Plc (now WPP / Kantar) building end to end online market research solutions. He has a PhD in Applied Economics from Imperial College, London.