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An innovation leader, entrepreneur and strategist, Itai specializes in user experience and emerging technologies. As part of Salesforce’s Office of Innovation, Itai leads a team of designers, makers and storytellers and help fortune-100 companies recognize shifting industry trends. Itai speaks regularly at industry events such as SXSW, CES, Adobe Max, Social Media Week and others.

Prior to joining salesforce, Itai founded and led a global Innovation practice at Digitas, a Publicis.Sapient marketing agency, where he directed award-winning campaigns and experiential content. Itai also helped develop and grow edu-tech startups, designing new ways for education institutions connect with their students.

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