Katie has worked in Marketing for 17 years with roles spanning across brand strategy, product management, customer experience and retail activation.  She has extensive experience working closely for global brands in entertainment, FMCG, media and consumer electronics. Katie was Managing Director for a brand activation agency for 4 years and currently is Head of Strategic Innovation at Samsung UK. Her role here focuses on creating future facing, consumer-centric online and offline experiences to drive brand loyalty.  Owning the retailer and agency relationships across the entire retail landscape, Katie is leading the step change in Samsung’s ambition to evolve the retail experience strategy through insight led, inspiring executions.