Maaike is a highly motivated data leader, with over 15 years of experience in retail, insurance and tech industry. She worked for companies such as Dunnhumby (Tesco), Accenture, Ahold Delhaize, Aimia (Sainsbury’s) and Compare the Market before joining Mumsnet to head up the data team. The Data team at Mumsnet is responsible for reporting, insights, analytics & data science, but also for market research. Her biggest passion is understanding human behaviour and influencing decision making through data-driven recommendations.