Michelle has worked for 13 years in data and analytics. She started her career in measuring advertising effectiveness of offline media with Gain Theory, which lead her to build this capability in Moneysupermarket. Soon after, she got an opportunity with Expedia to grow and manage a team globally optimising the performance of search marketing. Now, Michelle is responsible for BI and analytics across marketing and customer globally at Farfetch.

Michelle’s passion lies firstly in driving commercial value out of data, and secondly in transforming and building data and analytics teams and developing talent.

She was selected as one of Twenty in Data & Technology in 2018 awarded by Women in Data and The Female Lead, and has since been an ambassador driving for diversity in this field.

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