Paul has been working in AI/ML and Data Science as a leader, engineer and advisor since 2007 across a range of industries and in startup, corporate and regulatory environments. He’s currently at Meta, where he has returned to hands on engineering as a senior software engineer optimising the Meta Ads ML stack, a cutting edge application of AI/ML both in scale and complexity, having previously worked on the recommendation algorithms at Instagram. He’s also an ML and Data advisor for startup MyPocketSkill, and before Meta, held a variety of leadership roles including leading data at a geospatial analytics startup, and leading both ML innovation and Fraud modelling at Lloyds Banking Group.