Pete Trainor, Designer,Author, Technologist and Mental Health Campaigner. Pete is the bestselling author of “Human-Focused Digital”,and CEO of international healthcare provider Vala Health, which is focused on delivering primar care, using ethical applications of data driven technology.He talks all over the world on creative and social technologies, data, Ai and the physiological and psychological effects on their audiences. His bestselling, book “Human-Focused Digital” takes a philosophical look at technology and design, challenging us to look inwardly at the self when designing future technologies.Over the last three years, Pete has helped to pioneer an entirely new approach to Ai focused products, one that looks at ‘self-evolving systems’ and ‘minimum viable personality’ to help solve societal and human issues.Pete regularly appears in UK national and international press as an analyst on emergent technologies, and tech markets. Pete chairs the Ai Think Tank for BIMA(The British Interactive Media Association), and AiFS, the UKs Financial Service Think Tankfor Ai and Machine Learning.He was voted as one of the 5 most influential people in the British digital industry in Econsultancys 2017 industry report.He has a very simple philosophy:Don’t do things better, do better thing.