Mindshare have created an AI tool and way of working that lets users create code to programme their advertising systems, configuring millions of media-buying strategies and creative rules automatically. This will free up the human element to spend more time ‘upstream’ with the data, uncovering insights, turning these into strategic actions and providing the rules that can be re-coded through ANNA directly back into media and creative technology at the same time. Empowering advertising with AI methodology’s to communicate with consumers like never before.
Global Chief Innovation Officer, FAST
02:20PM - Day 2