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    Day 2


The era of Intelligent Digital Assistants is shaping new consumer behaviours, allowing them to get things done quickly and more efficiently. IDAs are today part of the daily routine of consumers and the expectation set by them is now reflected in the interaction that consumers expect to have with companies. As organisations rethink their business models and their interaction with consumers, data is at the core of these interactions. On this talk we will explore how organisations are taking already taking advantage of their data and creating new rich customer experiences.

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