Data is captured and used across all functions across a company. Third-party systems built for (and usually excelling at) only one use case make it difficult for data to be used for other purposes. Sometimes, the wrong data is captured, or multiple systems capture the same data in slightly different ways and formats. Efforts such as trying to optimise your supply chain using customer interaction on your website are almost impossible. Or does changing your CRM system mean you will lose data on your customers?
Not being in control of your 1st party data limits your growth, potential and value of your company. This talk is about the importance of owning your own data and how you manage doing that.
Andreas Gertsch Grover
Director of Data Science
12:30PM - Day 2