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  • Start Time:
    03:10PM
  • End Time:
    03:40PM
  • Day:
    Day 2

Talk:

In this presentation, we will talk about Stonegate’s pricing strategy and one of its key elements – the Test & Learn Framework, which supports the design and analysis of pricing experiments. We will talk about the challenges of the classical approach to A/B testing and how the D&A team at Stonegate tackled them with the help of Machine Learning. 

Associated Speakers:

Ilya Yakovlev

Head of Data & Analytics

Stonegate Group

Associated Talks:

03:10PM - Day 2

View Presentation: Pricing Optimisation through AI – using ML to support Pricing Experiments

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