• Start Time:
    02:30PM
  • End Time:
    03:00PM
  • Day:
    Day 2

Talk:

Sky’s social & digital targeting strategy leverages both on-and offline user behaviours to customise the digital conversation in inbound and outbound; this session will look at the integration and innovative use of Sky’s tech stack to make this approach possible, including how they are listening to customers, enhancing 1st party profiles and leveraging 2nd and 3rd party data and achieving personalisation at scale.

Associated Speakers:

Sandy Ghuman

Audience Targeting Capabilities Consultant

Sky

Associated Talks:

03:30PM - Day 2

View Panel: Data and the customer

02:30PM - Day 2

View Sky’s innovative use of data and technology for audience targeting

View Full Info

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