Day 2 - 26 April 2019

AI and the Consumer

Gartner predict that by 2020 – 85% of customer interactions will not be managed by humans. Customers now have a wealth of information at their fingertips and can easily compare price, quality and service so how can brands stand out from the crowd and really engage with their customers? From using chatbots to communicate to using AI to predict behaviours and buying patterns, to recommendations and personalisation, this session will look at how AI is changing the customer experience.

09:15AM

AI and the Consumer: Chair’s welcome and opening comments

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09:30AM

Opening Presentation: AI for the consumer market

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10:00AM

Keynote: The future of AI for customer experience

Explore how AI is being used to accelerate customer-centric experience design
• Practical applications to leverage AI
• How big data and contextual computing is influencing the consumer
• A look at the next generation of consumer analytics
• Using computer vision and natural language processing to enhance customer experience
• How does GDPR effect things?

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10:30AM

Keynote panel: Brands and bots – the next generation.

  • Using chatbots in your digital strategy to increase engagement
  • Gaining customer trust
  • Use cases on bots delivering on ROI
  • The next generation of bots and their potential – voice bots, VR bots.
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11:15AM

Networking Break

11:45AM

AI in action

• Real use case studies of brands using AI to drive growth and engage with their customers.
• A look at best practise and common pitfalls to avoid.

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12:15PM

How to Engage in a Voice-Driven World

• How are brands using voice?
• Opportunities and challenges that using voice interfaces presents.

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12:45PM

Panel: AI in retail and ecommerce

• How are retailers using AI? A look at applications for delivery, payments, CRM, product content management.
• Using AI to deliver outstanding customer service and customer retention
• Customer recommendations

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01:30PM

Networking Lunch

02:30PM

Afternoon Keynote: Digital Assistants and Their Relationship with the Consumer

• What does the advent of digital intelligent assistants mean for businesses and consumers?
• How are artificial intelligence and machine learning programmes being used in everyday consumer products
• Building consumer trust in AI in areas such as financial planning, education and medical diagnosis
• What are the privacy issues surrounding the use of intelligent assistants & how do we protect data

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03:00PM

AI changing the way we travel

• Using new breeds of machine learning algorithms to predict journeys
• Facilitating personalized and frictionless travel experiences
• Maximising conversion rates
• Finding the balance between human interaction and efficient automation

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03:30AM

Networking Break

03:45PM

Panel: The Revolutionising of Customer Experiences through AI

• The impact of AI and understanding when AI is most effective as a tool for customer service
• Why smart tech are key to creating contextual experiences
• Using AI to predict consumers intentions
• Effective personalisation of communications to create positive impacts
• What’s the most effective way of engaging staff and help them work along-side AI?
• What are the cost implications both short and long-term?

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04:30PM

AI and the new wave of marketing

• How can AI and ML can create truly 1:1 marketing experiences, and help lower costs, and man hours whilst bridging the gap between data and personalised customer experiences

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05:00PM

Session Close

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