Day 2 - 19 April 2018

AI and the Consumer

Gartner predict that by 2020 – 85% of customer interactions will not be managed by humans. Customers now have a wealth of information at their fingertips and can easily compare price, quality and service so how can brands stand out from the crowd and really engage with their customers? From using chatbots to communicate to using AI to predict behaviours and buying patterns, to recommendations and personalisation, this session will look at how AI is changing the customer experience.

09:15AM

AI and the consumer: Chair’s Welcome

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09:30AM

Philip Carnelley

AVP, European Software Group

IDC

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Simon Morel

Partner & Head of Product

BotSupply

Associated Talks:

09:30AM - Day 2

View Keynote Panel: ChatBots – the next generation of messaging apps

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Peter Buchroithner

CEO & Co-Founder

Swelly.ai

Associated Talks:

10:30AM - Day 2

View Your Consumer Insights team will soon be led by a robot

09:30AM - Day 2

View Keynote Panel: ChatBots – the next generation of messaging apps

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Youri Bebic

Head of Product & Innovation

Moneygram

Associated Talks:

09:30AM - Day 2

View Keynote Panel: ChatBots – the next generation of messaging apps

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Keynote Panel: ChatBots – the next generation of messaging apps

  • Understanding the messaging platform of the future
  • Creating personalized interaction between the consumer and a brand
  • Measuring the success of your chatbot though engagement levels, sentiment analysis, response rates, bot mentions and click through rates
Moderator: . Philip Carnelley, AVP, European Software Group, IDC
. Simon Morel, Partner & Head of Product, BotSupply
. Peter Buchroithner, CEO & Co-Founder, Swelly.ai
. Youri Bebic, Head of Product & Innovation, Moneygram
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10:15AM

Ash Booth

Head of Artificial Intelligence – Digital Assets

HSBC

Associated Talks:

11:45AM - Day 1

View Panel: Examining AI uses in Banking & Financial Services

10:15AM - Day 2

View Keynote: The future of AI for customer experience

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Keynote: The future of AI for customer experience

  • Explore how AI is being used to accelerate customer-centric experience design
  • Practical applications to leverage AI
  • How big data and contextual computing is influencing the consumer
  • A look at the next generation of consumer analytics
  • Using computer vision and natural language processing to enhance customer experience
  • How does GDPR effect things?
. Ash Booth, Head of Artificial Intelligence – Digital Assets, HSBC
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10:45AM

Dr. Frauke Neuser

Associate Director Scientific Communications

P&G

Associated Talks:

10:45AM - Day 1

View Skin Care gets smart with AI

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Skin Care gets smart with AI

  • Skin care is one of the most confusing and difficult categories to shop. At the same time, women are increasingly looking for personalized experiences and solutions – but department & specialty store beauty advisors can be intimidating.
  • Olay Skin Advisor was designed to help women better understand their skin & skin needs, and to find the right products for them – whenever and wherever they want.
  • Olay Skin Advisor is rooted in 25+ years of imaging expertise, and powered by Olay’s VizIDTM Technology. Its Deep Learning algorithm turns an uploaded selfie into a personalized skin analysis. With the help of a short questionnaire and a synaptic intelligence algorithm Olay Skin Advisor also provides personalized product recommendation.
  • To date, over 3.5MM people globally have visited the platform.
. Dr. Frauke Neuser, Associate Director Scientific Communications, P&G
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11:15AM

Networking Break

11:45AM

Pete Trainor

Chair of the AI Think Tank

BIMA

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Roshan Rohatgi

Senior Innovations and Entrepreneurship Professional

RBS

Associated Talks:

11:45AM - Day 1

View Panel: Examining AI uses in Banking & Financial Services

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Hélène Alunni-Botteri

Senior Vice President, Innovation Group

Wells Fargo

Associated Talks:

11:45AM - Day 1

View Panel: Examining AI uses in Banking & Financial Services

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Ash Booth

Head of Artificial Intelligence – Digital Assets

HSBC

Associated Talks:

11:45AM - Day 1

View Panel: Examining AI uses in Banking & Financial Services

10:15AM - Day 2

View Keynote: The future of AI for customer experience

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Panel: Examining AI uses in Banking & Financial Services

  • Explore current AI applications within the financial & banking sectors
  • The advancement of Robo advisers into Robo trading
  • Discussing the role of partnerships in the advancement of traditional banking into the future
  • The future value of machine learning within the finance & banking sectors enabling fraud reduction
Moderator: . Pete Trainor, Chair of the AI Think Tank, BIMA
. Roshan Rohatgi, Senior Innovations and Entrepreneurship Professional, RBS
. Hélène Alunni-Botteri, Senior Vice President, Innovation Group, Wells Fargo
. Ash Booth, Head of Artificial Intelligence – Digital Assets, HSBC
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12:30PM

Peter Hamley

Global Head, External Innovation, Drug Discovery Platforms

Sanofi

Associated Talks:

02:30PM - Day 2

View Case Study: How Philips is using AI to transform HealthCare

12:30PM - Day 2

View How AI can transform the discovery of drugs

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How AI can transform the discovery of drugs

  • The major challenges in drug innovation
  • The promise of big data
  • How Sanofi is using AI to enhance innovation
. Peter Hamley, Global Head, External Innovation, Drug Discovery Platforms, Sanofi
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12:45PM

Alex Davies

Founding Editor

Rethink IoT

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Christopher Tack

Clinical Specialist Musculoskeletal Physiotherapist- Private& Occupational Health Physiotherapy Manager

Guys & St Thomas' Hospital NHS Foundation Trust

Associated Talks:

04:25PM - Day 2

View The Clinical Impact of AI on Therapeutic Relationship in Healthcare

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Indra Joshi

Digital Health and AI Clinical Lead

NHS

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Peter Hamley

Global Head, External Innovation, Drug Discovery Platforms

Sanofi

Associated Talks:

02:30PM - Day 2

View Case Study: How Philips is using AI to transform HealthCare

12:30PM - Day 2

View How AI can transform the discovery of drugs

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Panel: AI transforming Healthcare

  • How is AI changing the way that healthcare is delivered?
  • Machine learning and big data – how to leverage new data sets to deliver personalised medicine
  • Innovative ways machine learning and deep learning are being used to develop new drugs
  • Challenges for the future
Moderator: . Alex Davies, Founding Editor, Rethink IoT
. Christopher Tack, Clinical Specialist Musculoskeletal Physiotherapist- Private& Occupational Health Physiotherapy Manager, Guys & St Thomas' Hospital NHS Foundation Trust
. Indra Joshi, Digital Health and AI Clinical Lead, NHS
. Peter Hamley, Global Head, External Innovation, Drug Discovery Platforms, Sanofi
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01:30PM

Networking Lunch

02:20PM

Adam Ray

Global Chief Innovation Officer, FAST

Mindshare

Associated Talks:

02:20PM - Day 2

View AI and the Consumer

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AI and the Consumer

Mindshare have created an AI tool and way of working that lets users create code to programme their advertising systems, configuring millions of media-buying strategies and creative rules automatically. This will free up the human element to spend more time ‘upstream’ with the data, uncovering insights, turning these into strategic actions and providing the rules that can be re-coded through ANNA directly back into media and creative technology at the same time. Empowering advertising with AI methodology’s to communicate with consumers like never before.

 

. Adam Ray, Global Chief Innovation Officer, FAST, Mindshare
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02:50PM

Marek Miś

Head of Creative

Greenwood Campbell

Associated Talks:

02:50PM - Day 2

View AI sucks…no it rocks!

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Adam Greenwood

CEO

Greenwood Campbell

Associated Talks:

02:50PM - Day 2

View AI sucks…no it rocks!

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AI sucks…no it rocks!

An exploration of the pros and cons of AI from a consumer perspective, drawing on exposure to future trends at SXSW, and experience in working with AI for clients, including AFC Bournemouth.

. Marek Miś, Head of Creative, Greenwood Campbell
. Adam Greenwood, CEO, Greenwood Campbell
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03:10PM

Paige Leuschner

Research Analyst

Navigant Research

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Alessio Dore

Manager - Data Science Algorithms

Deliveroo

Associated Talks:

03:55PM - Day 1

View Case study: Deliveroo

03:10PM - Day 1

View Panel: The Revolutionising of Customer Experiences through AI

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Heather Richards

CEO

Transversal

Associated Talks:

03:10PM - Day 1

View Panel: The Revolutionising of Customer Experiences through AI

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Colin Rattigan

(Former) Global VP Consumer Engagement / Digital Brand Commerce

Adidas Group

Associated Talks:

03:10PM - Day 1

View Panel: The Revolutionising of Customer Experiences through AI

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Panel: The Revolutionising of Customer Experiences through AI

  • The impact of AI and understanding when AI is most effective as a tool for customer service
  • Why smart tech are key to creating contextual experiences
  • Using AI to predict consumers intentions
  • Effective personalisation of communications to create positive impacts
  • What’s the most effective way of engaging staff and help them work along-side AI?
  • What are the cost implications both short and long-term?

 

Moderator: . Paige Leuschner, Research Analyst, Navigant Research
. Alessio Dore, Manager - Data Science Algorithms, Deliveroo
. Heather Richards, CEO, Transversal
. Colin Rattigan, (Former) Global VP Consumer Engagement / Digital Brand Commerce, Adidas Group
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03:55PM

Alessio Dore

Manager - Data Science Algorithms

Deliveroo

Associated Talks:

03:55PM - Day 1

View Case study: Deliveroo

03:10PM - Day 1

View Panel: The Revolutionising of Customer Experiences through AI

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Case study: Deliveroo

How Deliveroo are applying AI to their delivery networks to get food to your front door in less than 30 minutes.

. Alessio Dore, Manager - Data Science Algorithms, Deliveroo
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04:25PM

Christopher Tack

Clinical Specialist Musculoskeletal Physiotherapist- Private& Occupational Health Physiotherapy Manager

Guys & St Thomas' Hospital NHS Foundation Trust

Associated Talks:

04:25PM - Day 2

View The Clinical Impact of AI on Therapeutic Relationship in Healthcare

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The Clinical Impact of AI on Therapeutic Relationship in Healthcare

  • Examination of the applications of narrow artificial intelligence and machine learning strategies in musculoskeletal medicine (radiology, clinical decision support systems, pattern recognition of causative trends of diagnosis).
  • The natural transition to a virtual point of care for patients and the removal of necessary therapeutic context which may have risks for patient-clinician relationship.
  • A clinician’s perspective on how healthcare leaders must facilitate staff engagement with digital transformation to optimise the wider application of AI technologies.

 

. Christopher Tack, Clinical Specialist Musculoskeletal Physiotherapist- Private& Occupational Health Physiotherapy Manager, Guys & St Thomas' Hospital NHS Foundation Trust
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04:55PM

Session Close

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