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Day 2 - 19 April 2018

AI and the Consumer

Gartner predict that by 2020 – 85% of customer interactions will not be managed by humans. Customers now have a wealth of information at their fingertips and can easily compare price, quality and service so how can brands stand out from the crowd and really engage with their customers? From using chatbots to communicate to using AI to predict behaviours and buying patterns, to recommendations and personalisation, this session will look at how AI is changing the customer experience.

AI and the Consumer 2018

AI and the Consumer 2018

AI and the Consumer 2018

10:45AM

Dr. Frauke Neuser

Associate Director Scientific Communications

P&G

Associated Talks:

10:45AM - Day 1

View Skin Care gets smart with AI

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Skin Care gets smart with AI

  • Skin care is one of the most confusing and difficult categories to shop. At the same time, women are increasingly looking for personalized experiences and solutions – but department & specialty store beauty advisors can be intimidating.
  • Olay Skin Advisor was designed to help women better understand their skin & skin needs, and to find the right products for them – whenever and wherever they want.
  • Olay Skin Advisor is rooted in 25+ years of imaging expertise, and powered by Olay’s VizIDTM Technology. Its Deep Learning algorithm turns an uploaded selfie into a personalized skin analysis. With the help of a short questionnaire and a synaptic intelligence algorithm Olay Skin Advisor also provides personalized product recommendation.
  • To date, over 3.5MM people globally have visited the platform.
. Dr. Frauke Neuser, Associate Director Scientific Communications, P&G

11:15AM

Networking Break

AI and the Consumer 2018

AI and the Consumer 2018

AI and the Consumer 2018

01:30PM

Networking Lunch

AI and the Consumer 2018

02:50PM

Marek Miś

Head of Creative

Greenwood Campbell

Associated Talks:

02:50PM - Day 2

View AI sucks…no it rocks!

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Adam Greenwood

CEO

Greenwood Campbell

Associated Talks:

02:50PM - Day 2

View AI sucks…no it rocks!

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AI sucks…no it rocks!

An exploration of the pros and cons of AI from a consumer perspective, drawing on exposure to future trends at SXSW, and experience in working with AI for clients, including AFC Bournemouth.

. Marek Miś, Head of Creative, Greenwood Campbell
. Adam Greenwood, CEO, Greenwood Campbell

AI and the Consumer 2018

AI and the Consumer 2018

AI and the Consumer 2018

04:55PM

Session Close

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