Chris is the founder and director of the Data Science Foundation, a professional body representing the interests of people working in the data science and analytics sector. The Foundation provides a range of communications and support services to members, many free of charge and administrates the International Data Science Awards.

Chris has over 20 years of digital marketing and communications experience working with clients in the travel, education and public sectors. Chris lectured in marketing strategy at Manchester Metropolitan University and on digital marketing for the North America Desk of the Department of Trade and Industry.