Cynthia Kaschub is a Senior Director on the Research & Insights team where she leads research teams for Trusted Services, Hyperforce, and Developer Experience. Cynthia joined Salesforce in 2020 from Intel where she was a Principal Engineer who led User Experience development of their Autonomous Vehicles Research & Development Datacenter Platform. She has over 15 years of software and hardware product research from Adobe, Intel, and now Salesforce. Additionally, she is a founding member of Women in Big Data which is an industry-wide effort to increase women’s representation in the field of big data. Cynthia holds a Ph.D. in Cognitive Psychology from the University of Florida.