As vice president and head of consumer division for The Weather Company, an IBM Business (Weather), Domenic Venuto is responsible for leading the company’s consumer business across all digital platforms. This includes consumer product design for mobile, web, desktop, wearable devices and more for both The Weather Channel® and Weather Underground; global expansion; data distribution; and an award-winning digital editorial organization. The Weather Company’s consumer products offer immersive storytelling and personalized experiences for an average of 225 million monthly users. Venuto is based in Weather’s New York office.
Previously, Venuto’s oversight included the ad products team that leverage Weather’s trove of location and weather data to create localized ad targeting solutions for marketers, as well as the groundbreaking cognitive ad solution, Watson Ads.
Prior to Weather, Venuto served as global president, data, technology & partnerships at VivaKi, of Publicis Groupe. There he led a global team, overseeing product, strategy, engineering and partnerships to develop proprietary programmatic products that interface with external data, ad tech and publisher platforms. Venuto led all aspects of product development, from strategy and technology to experience and data. He also oversaw global enterprise partnerships, including Amazon, AOL, Apple, comScore, Facebook, Google, Microsoft, Twitter and Yahoo!.
Previously, Venuto served as VivaKi’s executive vice president, strategic global operations. Before that, he was NY managing director of Razorfish’s NY Office, and prior to that, he served as senior vice president, client services. He began his career at Arthur Andersen, where he developed long-term strategic business plans and led large-scale technology implementations for Australian and American clients.
A native Australian, Venuto received a bachelor’s degree from the University of Melbourne, a graduate degree in computing from Monash University, and an MBA from RMIT University in Melbourne, Australia.