Laura Donaldson is a two-time Emmy award winning broadcast journalist, enterprise marketing expert and AI specialist. As the marketing leader for IBM Watson Assistant Laura oversees strategic programs that support business development through partner and analyst relationships, thought leadership and product marketing. In her role, Laura works across the Watson portfolio to unite teams and deliver market leading messages about Watson Assistant solutions and IBM products. Previously, Laura lead marketing for the Watson Platform where she worked closely with brand and corporate advertising to bring Watson services to market while focusing on the technology’s differentiators. Laura began her career at IBM leading global internal and executive communications for Watson.
Prior to IBM, Laura was a broadcast journalist in her home state of Indiana and public relations specialist for a city government in Arizona.