Michael Lira is a Strategy and Product Consultant (title) who has worked with Fortune 500 companies, Startups and several Marketing Agencies. Some of these include Fox, Disney, ABC, Deutsch, Hulu, Saatchi & Saatchi and DirecTV. Michael has led several successful Mobile, VR/AR/MR experiences, as well as subscription games, e-sports, e-commerce, blockchain based application (Dapps), video products, and AI driven digital initiatives with a focus on user experience, strategy, growth and engagement. Michael has been active in Product Development / Strategy for over ten years and been involved in the Crypto Space since 2012. Michael is currently advising on Crypto specific startups: Run2Play.com (Fitness Mobile Blockchain Application) and the upcoming Neil Degrasse Tyson “Space Odyssey” MMO Game set to utilize Blockchain as an asset management tool and “IIO” funding model.