• Start Time:
    02:50PM
  • End Time:
    02:20PM
  • Day:
    Day 1

Talk:

If this past year has taught us anything, it’s that humans crave connection – not only with family, friends and coworkers, but also with the businesses, brands, and outlets they interacted with in the “real-world.” While this notion of connection was expressly and deeply challenged due to the pandemic, social media and video enabled people to find a shared sense of presence despite lockdowns worldwide. AR and VR play a pivotal role in helping people to feel present and have emerged as new media that is truly people-centric. With global spending on AR and VR predicted to reach $160B by 2023, we are witnessing a shift in how people will connect in the future. Join Spencer Ante, Head of Editorial at Facebook IQ, as he discusses the major role AR and VR will have in transforming and pushing industries forward. Through insights and real use-cases from Facebook IQ, attendees can expect to walk away with a better understanding of: 

  • The seismic shifts that are happening now to create the AR and VR revolution 
  • The ways AR/VR will transform technology into a tool that is more human and accessible to the masses 
  • The marketing value and application of AR and VR for business 

Associated Speakers:

Spencer Ante

Head of Editorial, Facebook IQ

Facebook

Associated Talks:

02:50PM - Day 1

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