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    Day 1


Businesses have access to more 1st and 3rd-party data than ever before, but all that data brings newfound complexities. It’s critical for marketers to distill valuable insights from consumer signals and identify how to use those insights to drive ideal outcomes.

In this session, we will explore ways to proactively detect customer intent through AI, ML and NLP, and convert that intent into insights for optimal activation.

Associated Speakers:

Ron Sadi

VP of Data Cloud Division

Zeta Global

Associated Talks:


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10:30AM - Day 1

View From Customer Insights to Customer Action: How to Capture Intent Through AI, ML & NLP

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