Panel: Personalization in a Commercial App to get Consumers the Best Possible Offers

Talk:

This panel will cover how brands, media and data providers come together to offer consumers the upside from personalization. From simple benefits like surfacing products that fit within consumers’ tastes and values, to providing personalized deals and offers that match their purchasing preferences. Finally, how providers use these insights to enable retailers to create an optimized in-store experience for the consumers that shop there. 

Live streamed presentation