Day 2 - 29 November 2018

AI and the Consumer

Gartner predict that by 2020 – 85% of customer interactions will not be managed by humans. Customers now have a wealth of information at their fingertips and can easily compare price, quality and service so how can brands stand out from the crowd and really engage with their customers? From using chatbots to communicate to using AI to predict behaviours and buying patterns, to recommendations and personalisation, this session will look at how AI is changing the customer experience.

09:30AM

Federico Gobbi

Founding Partner

AI Marketing Association

Associated Talks:

09:30AM - Day 2

View AI and the Consumer: Chair’s welcome and opening comments

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AI and the Consumer: Chair’s welcome and opening comments

. Federico Gobbi, Founding Partner, AI Marketing Association
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10:00AM

Prakhar Mehrotra

Senior Director of Machine Learning - Retail

Walmart

Associated Talks:

12:15PM - Day 2

View Panel: AI in retail and ecommerce.

10:00AM - Day 2

View Keynote:  AI Transformation in Retail: Walmart Journey

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Keynote:  AI Transformation in Retail: Walmart Journey

One of the key aspects of digital transformation in retail is supporting merchants by building products that leverage recent advances machine learning and optimization. In this talk, we discuss how Walmart is embedding machine learning into core retail areas like replenishment, pricing and assortment. We will discuss specific use cases and challenges we have faced so far in our digital transformation journey.

. Prakhar Mehrotra, Senior Director of Machine Learning - Retail, Walmart
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10:30AM

Federico Gobbi

Founding Partner

AI Marketing Association

Associated Talks:

09:30AM - Day 2

View AI and the Consumer: Chair’s welcome and opening comments

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Matthew Tierney

Creative Director

Autodesk

Associated Talks:

10:30AM - Day 2

View Keynote panel: Brands and bots – the next generation.

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Clara de Soto

Co-founder

Reply.ai

Associated Talks:

10:30AM - Day 2

View Keynote panel: Brands and bots – the next generation.

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Hoda Sheidaei

Senior Digital Marketing Manager

Kia Motors America

Associated Talks:

04:30PM - Day 2

View AI and the new wave of marketing

10:30AM - Day 2

View Keynote panel: Brands and bots – the next generation.

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Keynote panel: Brands and bots – the next generation.

  • Using chatbots in your digital strategy to increase engagement
  • Gaining customer trust
  • Use cases on bots delivering on ROI
  • The next generation of bots and their potential – voice bots, VR bots.
Moderator: . Federico Gobbi, Founding Partner, AI Marketing Association
. Matthew Tierney, Creative Director, Autodesk
. Clara de Soto, Co-founder, Reply.ai
. Hoda Sheidaei, Senior Digital Marketing Manager, Kia Motors America
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11:15AM

Networking Break

11:45AM

Ashish Bansal

Senior Engineering Manager & Event Recommendations

Twitter

Associated Talks:

11:45AM - Day 2

View Solo: Machine Thinking

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Solo: Machine Thinking

This talk focusses on the why and what of machine learning, as opposed to how of ML. Ashish will present his experiences with deploying multiple ML apps in production and talk about how to think and structure machine learning problems.

. Ashish Bansal, Senior Engineering Manager & Event Recommendations , Twitter
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12:15PM

Federico Gobbi

Founding Partner

AI Marketing Association

Associated Talks:

09:30AM - Day 2

View AI and the Consumer: Chair’s welcome and opening comments

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Debjani Deb

CEO and Co-founder

Zineone, Inc

Associated Talks:

02:30PM - Day 2

View AI Driven Personalization

12:15PM - Day 2

View Panel: AI in retail and ecommerce.

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Ameen Kazerouni

Lead Data Scientist

Zappos Family of Companies

Associated Talks:

11:00AM - Day 2

View Machine Learning in Production: From Research to the Customer

12:15PM - Day 2

View Panel: AI in retail and ecommerce.

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Dan Mo

Global Technology Program Leader

Starbucks

Associated Talks:

12:15PM - Day 2

View Panel: AI in retail and ecommerce.

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Prakhar Mehrotra

Senior Director of Machine Learning - Retail

Walmart

Associated Talks:

12:15PM - Day 2

View Panel: AI in retail and ecommerce.

10:00AM - Day 2

View Keynote:  AI Transformation in Retail: Walmart Journey

View Full Info

Panel: AI in retail and ecommerce.

  • AI techniques to improve search
  • AI applications for delivery, payments, CRM, product content management.
  • Using AI to deliver outstanding customer service and customer retention
  • Customer recommendations
     
Moderator: . Federico Gobbi, Founding Partner, AI Marketing Association
. Debjani Deb, CEO and Co-founder, Zineone, Inc
. Ameen Kazerouni, Lead Data Scientist, Zappos Family of Companies
. Dan Mo, Global Technology Program Leader, Starbucks
. Prakhar Mehrotra, Senior Director of Machine Learning - Retail, Walmart
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01:00PM

Networking Lunch

02:30PM

Debjani Deb

CEO and Co-founder

Zineone, Inc

Associated Talks:

02:30PM - Day 2

View AI Driven Personalization

12:15PM - Day 2

View Panel: AI in retail and ecommerce.

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AI Driven Personalization

Explore how AI is embedded into every interaction with your customers to anticipate their needs and delight their experience.

. Debjani Deb, CEO and Co-founder, Zineone, Inc
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03:00PM

Tim Jurka

Head of Feed AI - Director, Machine Learning

Linked In

Associated Talks:

03:00PM - Day 2

View A Look Behind the AI that Powers LinkedIn’s Feed

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A Look Behind the AI that Powers LinkedIn’s Feed

Sifting through billions of conversations to create personalized news feeds for hundreds of millions of members

. Tim Jurka, Head of Feed AI - Director, Machine Learning, Linked In
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03:30PM

Networking Break

03:45PM

Martine Paris

West Coast Editor

Grit Daily

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Brett Marsh

VP of Sales

Call Journey

Associated Talks:

10:00AM - Day 2

View Unlock every conversation and deliver voice data to the enterprise

03:45PM - Day 2

View Panel: The Revolutionising of Customer Experiences through AI

10:30AM - Day 1

View Keynote Panel: Driving Digital Transformation through AI & Deep Learning

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Michael Lira

Sr. Product Manager

The Walt Disney Company

Associated Talks:

03:45PM - Day 2

View Panel: The Revolutionising of Customer Experiences through AI

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Aaron (Xiaoxin) Yin

CEO

Resure Technology

Associated Talks:

12:00PM - Day 2

View Natural Language Generation Reshapes How We Write

03:45PM - Day 2

View Panel: The Revolutionising of Customer Experiences through AI

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Bin Mu

Chief Data & Analytics Officer

Brighthouse Financial

Associated Talks:

02:15PM - Day 2

View Transforming into Big Data Analytics

03:45PM - Day 2

View Panel: The Revolutionising of Customer Experiences through AI

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Panel: The Revolutionising of Customer Experiences through AI

• The impact of AI and understanding when AI is most effective as a tool for customer service
• Why smart tech are key to creating contextual experiences
• Using AI to predict consumers intentions
• Effective personalisation of communications to create positive impacts
• What’s the most effective way of engaging staff and help them work along-side AI?
• What are the cost implications both short and long-term?

Moderator: . Martine Paris, West Coast Editor, Grit Daily
. Brett Marsh, VP of Sales, Call Journey
. Michael Lira, Sr. Product Manager, The Walt Disney Company
. Aaron (Xiaoxin) Yin, CEO, Resure Technology
. Bin Mu, Chief Data & Analytics Officer , Brighthouse Financial
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04:30PM

Hoda Sheidaei

Senior Digital Marketing Manager

Kia Motors America

Associated Talks:

04:30PM - Day 2

View AI and the new wave of marketing

10:30AM - Day 2

View Keynote panel: Brands and bots – the next generation.

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AI and the new wave of marketing

• How can AI and ML can create truly 1:1 marketing experiences, and help lower costs, and man hours whilst bridging the gap between data and personalised customer experiences

. Hoda Sheidaei, Senior Digital Marketing Manager, Kia Motors America
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05:00PM

Session Close

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