Day 2

30 November 2017

AI in Consumer & Digital Transformation

Gartner predict that by 2020 – 85% of customer interactions will not be managed by humans. Customers now have a wealth of information at their fingertips and can easily compare price, quality and service so how can brands stand out from the crowd and really engage with their customers? From using chatbots to communicate to using AI to predict behaviours and buying patterns, to recommendations and personalisation, this session will look at how AI is changing the customer experience.

09:30AM

AI in Consumer & Digital Transformation: Chair’s Welcome

Brandon Purcell

Senior Analyst

Forrester Research

Associated Talks:

09:30AM - Day 2

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. Brandon Purcell, Senior Analyst , Forrester Research

09:45AM

Keynote: How to Leverage Artificial Intelligence in Digital Transformation

Geeta Wilson

Vice President, Consumer Experience – Enterprise Transformation

Humana Inc.

Associated Talks:

09:45AM - Day 2

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  • Explore how AI is being used to accelerate customer-centric experience design and achieve digital transformation
  • Practical applications to leverage AI
  • How big data and contextual computing is influencing the consumer

 

 

. Geeta Wilson, Vice President, Consumer Experience – Enterprise Transformation , Humana Inc.

10:15AM

Panel: ChatBots – the next generation of messaging apps

Federico Gobbi

Founder & CEO

Artificial Intelligence Marketing Association

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Youri Bebic

Head of Product and Innovation

MoneyGram International

Associated Talks:

10:15AM - Day 2

View Panel: ChatBots – the next generation of messaging apps

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Gail Seanor

Sr Director, Marketing Technology

TGI Friday's

Associated Talks:

10:15AM - Day 2

View Panel: ChatBots – the next generation of messaging apps

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Marissa Chacko

Director of Consumer Products

Foursquare

Associated Talks:

10:15AM - Day 2

View Panel: ChatBots – the next generation of messaging apps

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  • Understanding the messaging platform of the future
  • Creating personalized interaction between the consumer and a brand
  • Measuring the success of your chatbot though engagement levels, sentiment analysis, response rates, bot mentions and click through rates
Moderator: . Federico Gobbi, Founder & CEO, Artificial Intelligence Marketing Association
. Youri Bebic, Head of Product and Innovation, MoneyGram International
. Gail Seanor, Sr Director, Marketing Technology, TGI Friday's
. Marissa Chacko, Director of Consumer Products, Foursquare

11:00AM

How AI is changing the shopping experience – Going beyond shopping assistants.

Sunanda Parthasarathy

Assoc. Dir. Data Science | Algorithms | Machine Learning

Wayfair

Associated Talks:

03:00PM - Day 2

View Panel: Predictive analytics for customer recommendations

11:00AM - Day 2

View How AI is changing the shopping experience – Going beyond shopping assistants.

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Case studies from Wayfair where we use innovative algorithms that helps consumers not just get quickly to the point of fulfillment but make that journey enjoyable and democratic.

. Sunanda Parthasarathy, Assoc. Dir. Data Science | Algorithms | Machine Learning, Wayfair

11:30AM

Networking Break

12:00PM

Case Study: Using an algorithm to figure out what luxury customers really want

Ana Brant

Director, Global Guest Experience & Innovation

Dorchester Collection

Associated Talks:

12:00PM - Day 2

View Case Study: Using an algorithm to figure out what luxury customers really want

12:20PM - Day 1

View Panel: The Revolutionising of Customer Experiences through AI

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  • Pursuing disruptive insights by creating and connecting a multi-medium customer listening strategy
  • How to use AI to turn your discerning customers into loyal fans by listening with extreme empathy
  • Identify touchpoints that matter. Design, craft and curate experiences around those key moments
  • Disrupt, prototype and reverse-engineer your organization to deliver ultra-luxury experiences
. Ana Brant, Director, Global Guest Experience & Innovation, Dorchester Collection

12:20PM

Panel: The Revolutionising of Customer Experiences through AI

Brandon Purcell

Senior Analyst

Forrester Research

Associated Talks:

09:30AM - Day 2

View AI in Consumer & Digital Transformation: Chair’s Welcome

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Nathalie Choy

National Manager - Digital, Social & CRM

Kia Motors America, Inc

Associated Talks:

12:20PM - Day 1

View Panel: The Revolutionising of Customer Experiences through AI

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Chen Peng

Head of Uber Everything Data Science

Uber

Associated Talks:

12:20PM - Day 1

View Panel: The Revolutionising of Customer Experiences through AI

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Ana Brant

Director, Global Guest Experience & Innovation

Dorchester Collection

Associated Talks:

12:00PM - Day 2

View Case Study: Using an algorithm to figure out what luxury customers really want

12:20PM - Day 1

View Panel: The Revolutionising of Customer Experiences through AI

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  • The impact of AI and understanding when AI is most effective as a tool for customer service
  • Why smart tech are key to creating contextual experiences
  • Using AI to predict consumers intentions
  • Effective personalisation of communications to create positive impacts
  • What’s the most effective way of engaging staff and help them work along-side AI?
  • What are the cost implications both short and long-term?

 

Moderator: . Brandon Purcell, Senior Analyst , Forrester Research
. Nathalie Choy, National Manager - Digital, Social & CRM , Kia Motors America, Inc
. Chen Peng, Head of Uber Everything Data Science, Uber
. Ana Brant, Director, Global Guest Experience & Innovation, Dorchester Collection

01:05PM

Examining AI uses in Banking & Finance Services

Steve Ellis

EVP, Head of the Innovation Group

Wells Fargo

Associated Talks:

01:05PM - Day 2

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  • Explore current AI applications within the financial & banking sectors
  • The advancement of Robo advisers into Robo trading
  • Automated financial advisors and planning developments, and data driven lending systems
  • The future value of machine learning within the finance & banking sectors enabling fraud reduction
. Steve Ellis, EVP, Head of the Innovation Group, Wells Fargo

01:35PM

Networking Lunch

02:30PM

Digital transformation for banking as a business fuelled by AI

Ashish Nangla

Senior Director

Synechron

Associated Talks:

02:30PM - Day 2

View Digital transformation for banking as a business fuelled by AI

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Sriraam Malavalli

Senior Representative

Synechron

Associated Talks:

02:30PM - Day 2

View Digital transformation for banking as a business fuelled by AI

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  • How Industry is perceiving growth acceleration via Digital Transformation using AI
    • Industry perspective
    • Technology perspective
  • The Synechron journey on Artificial Intelligence specifically on BFSI
    • AI driven RPA
    • Deep Learning Techniques
  • Sharing specific experiences and opportunities
. Ashish Nangla, Senior Director, Synechron
. Sriraam Malavalli, Senior Representative, Synechron

03:00PM

Panel: Predictive analytics for customer recommendations

Louis Parks

Board Member

AIM North America

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Sunanda Parthasarathy

Assoc. Dir. Data Science | Algorithms | Machine Learning

Wayfair

Associated Talks:

03:00PM - Day 2

View Panel: Predictive analytics for customer recommendations

11:00AM - Day 2

View How AI is changing the shopping experience – Going beyond shopping assistants.

View Full Info

Yunsong Guo

Staff Machine Learning Engineer

Pinterest

Associated Talks:

03:00PM - Day 2

View Panel: Predictive analytics for customer recommendations

03:45PM - Day 1

View Case study: How Pinterest Uses Machine Learning in Homefeed and Obtain 200M Monthly Active Users

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Tatsiana Maskalevich

Data Science Manager, Stylist and Customer Service Algorithms 

Stitch Fix

Associated Talks:

03:00PM - Day 2

View Panel: Predictive analytics for customer recommendations

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Mike Tamir

Data Science Faculty

UC Berkeley

Associated Talks:

03:00PM - Day 2

View Panel: Predictive analytics for customer recommendations

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  • How to deliver truly personal and unique recommendations
  • Deep learning tools that personalize a user’s experience
  • Enhancing suggestions using self-learning algorithms
  • Taking recommendations to the next level
Moderator: . Louis Parks, Board Member, AIM North America
. Sunanda Parthasarathy, Assoc. Dir. Data Science | Algorithms | Machine Learning, Wayfair
. Yunsong Guo, Staff Machine Learning Engineer, Pinterest
. Tatsiana Maskalevich, Data Science Manager, Stylist and Customer Service Algorithms , Stitch Fix
. Mike Tamir, Data Science Faculty, UC Berkeley

03:45PM

Case study: How Pinterest Uses Machine Learning in Homefeed and Obtain 200M Monthly Active Users

Yunsong Guo

Staff Machine Learning Engineer

Pinterest

Associated Talks:

03:00PM - Day 2

View Panel: Predictive analytics for customer recommendations

03:45PM - Day 1

View Case study: How Pinterest Uses Machine Learning in Homefeed and Obtain 200M Monthly Active Users

View Full Info

Being valued at 12B USD, Pinterest has always prioritized user experiences. Since 3.5 years ago we started to use machine learning in our most important product, i.e.,Pinterest Homefeed, to boost organic user engagement. The series of machine learned models we launched over these years, including linear models, Gradient Boosted Decision Trees (GBDT) models and deep neural network (DNN) models have dramatically increased both the number of active users on Pinterest and the level of user engagement, and we have more than 200M monthly active users now as a direct effect of the aforementioned ML model launches.

Yunsong is a staff software engineer and founding member of the Pinterest Homefeed ranking team, and is excited to share with the audience details of the evolution of Pinterest Homefeed machine learned recommendation models over the past 3.5 years. In particular, this talk includes 3 main parts: introduction of machine learning in various Pinterest products; how linear, GBDT and deep NN models are applied in Homefeed to improve user engagement, practical lessons on finding the most impactful features.

. Yunsong Guo, Staff Machine Learning Engineer, Pinterest

04:15PM

Session End

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