I have spent the past 8 years at adidas, in different roles and countries.
Today, as a Sr. Product Owner with a consumer centric mindset I can use everything that I have learned to create the new every day for our consumers all around the world.
Our consumers are more demanding than ever before. They are addicted to the digital world and this world changes every day. As a Product Owner I need to anticipate our consumer needs, adapt fast, try fast, fail fast and recover faster. Always eager to provide the first in class service that our consumers deserve and try every day to be the lead and not just a follower. I’m lucky enough to be part of the revolution of AI and proud to have implemented the first adiBot to serve our consumers, showing amazing results to support our success.