Are you missing the low-hanging fruit on your data-tree?
Written by Jonathan Bowl, Vice President and General Manager, Big Data Analytics & IoT at Hitachi Vantara. You can view his LinkedIn profile here. Are you missing the low-hanging fruit on your data-tree? You could be closer to becoming a data-driven business than you think. That’s because chances are, you’re already generating data and you […]
Stop leaving millions of euros on the table: use the power predictive pricing to extract customer willingness-to-pay
Pricing is the fastest and most effective way for a company to realize its maximum profit potential. Yet, companies, in the B2B arena, can do a lot more to leverage the potential of data and analytical horsepower to optimize their pricing performance. Companies we come across still raise prices across the board, discount excessively and […]