Ethics and Responsibility within the data age
We live in an era where the world lives more in a digital ecosystem and is constantly striving to stay connected through digital mediums like social media platforms and apps, mobile devices, IoT systems and various others. This constant connection entails exchange of data thereby generating a mountain load of data every second, ready to […]
How to Navigate the Privacy Minefield in 2019
Dr. Maurice Coyle, Chief Data Scientist at Trūata, explains both the necessity and benefits of outsourcing anonymization to an independent third party in a post GDPR world. Most organisations want to be responsible and ethical and respect the privacy of their customers but they are unsure how to go about it. At the same time, […]
How to calm consumers’ fears about AI and data privacy
There is little doubt that artificial intelligence (AI) is shaping the future of the retail market. Recently, Macy’s announced it was testing an AI-powered in-store app that enables shoppers to get answers based on the store they are physically shopping in, rather than having to find a sales associate. Sephora also jumped on the AI […]