Dominate Your AI Strategy to Drive Better Marketing Outcome
The importance of AI for brand marketers is inarguable. Successful marketers are employing AI for improved decision making and real-time optimizations across media spend, dynamic content and personalized engagements. Spoiler alert: it’s working. Gartner estimates that AI will provide enterprises with $3.923 trillion in business value by 2022, up from $692 billion in 2017. With […]
How testing prevents AI bias
By Jen Gold on behalf of Applause We’ve all heard of the potential for hiring bias that AI can create. You’re looking for the perfect hire, but your AI algorithm only tells you to recruit white men from prestigious schools. Of course, the reason isn’t that white men are the definitive optimal hires – it’s […]
Multiparadigm Data Science: 5 Things You Need to Know
By Swede White on behalf of Wolfram Difficult problems require sophisticated solutions for business, industry, and organizations using data to drive decisions. New challenges and new demands across the enterprise require cutting edge solutions to remain competitive and innovative in today’s marketplace. Multiparadigm data science is one such solution that uses modern analytical techniques, automation, […]