Dominate Your AI Strategy to Drive Better Marketing Outcome
The importance of AI for brand marketers is inarguable. Successful marketers are employing AI for improved decision making and real-time optimizations across media spend, dynamic content and personalized engagements. Spoiler alert: it’s working. Gartner estimates that AI will provide enterprises with $3.923 trillion in business value by 2022, up from $692 billion in 2017. With […]
How to become savvier with your marketing by implementing artificial intelligence techniques
Gone are the days of guessing what each individual customer wants by researching demographic populations. Take inspiration from some of the largest tech companies like Amazon, Facebook and Google who are investing large amounts of money in machine learning and AI to predict what their customers want before they even know it. Learn how to […]
How AI allows intelligent marketers to market more intelligently
By now, it’s a familiar narrative: The advent of artificial intelligence, along with contextual computing, will transform entire industries and leave nearly everyone — including marketers — jobless. Well, maybe not. The fact is that AI and CC simply provide new ways of doing what marketers have always done: Track, measure, assess, and learn from customer behavior […]
Why AI should excite rather than scare marketers
When you mention AI or machine learning to people in the marketing world, you will often get a quip that references a science fiction film and the end of humanity, (usually a reference to Skynet and Terminator, or from HAL in 2001: A Space Odyssey). Is this sci-fi prophecy of doom merited? Pedro Domingos, professor […]